Describe how you create and deliver a product or service that solves a problem, creating value for your customers and providing sustainable profits for your businessget started
Capture your business idea on one page using Ash Maurya's Lean Canvas methodology
Clarify your idea so everyone can understand your model and buy into your vision
Break your business model down into intuitive and easy to understand components
Use your model to explore different scenarios and how they will impact your business
When you decide to start a business, you need to make sure you have a problem worth solving. This solution to a real customer problem is the value your business provides.
An effective business model creates value for your customers which they can then share with you. By solving your customers' problem, you provide them with value - for example in the form of time or money saved. Your customers will then give some of this value back to you as revenue. For your business model to work, you need to create more value for your customers than you capture back (what you charge them).
“Life's too short to build something nobody wants” Ash Maurya
Too often we see businesses that have created long, complicated business plans which are filed away and never used. In contrast, the one-page business model is an effective and easy-to-use solution - a practical and succinct way of explaining how a business creates value on a single page.
A one-page business model is a powerful tool that defines the key business, product, marketing and financial aspects of your business. We use the Lean Startup approach to create a business model that will set your business up for success.
“A business model describes how you create, deliver, and capture value from your customers” Saul Kaplan
A business model explains how a business will generate profit. If you want your business to be profitable, you need a working business model. A good business model will explain how you will create value for your customers, and how that value will create revenue for your business. You can’t get to profit without revenue and you can’t get to revenue without value creation.
There are many ways to create and document a business model. Our favoured approach is the Lean Canvas, which is a methodology adapted by Ash Maurya from Alex Osterwalder’s Business Model Canvas and is used by businesses and startups worldwide to capture their business models. It deconstructs a business idea into assumptions and describes how it will create value, deliver value and capture value.
An effective business model will provide you with a roadmap and plan for your business and enable you to identify and manage the risks that your business will face. It's an iterative process that encourages you to get your product to market early to gain valuable feedback from your customers.
The Lean Canvas business model allows you to deconstruct your idea into nine related components that underpin the key business activities of value creation, value delivery and value capture. Creating a business model using Lean concepts such as minimum viable product (MVP) and build-measure-learn cycles enables your business to deliver value to your customers early and learn from them.
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