What is a brand identity?
Our key message is to keep it simple. Your logo can often look best with just one or two colours and with clean, simple imagery. You don't want to overcomplicate it. Keep your tagline simple too - make sure its obvious what your business provides.
Conversely, you dont want to be too generic and avoid creating a brand which will be easy to recognise.
Aim for a logo with clear graphics and with clear language on the tagline.
Your Brand Identity will become clearer during the Business and Marketing workshops. We work with you to clarify your business and marketing goals and your unique value proposition. When your message is clear, we can start to look at the graphics to go with this message.
There are two approaches: