Everyone wants more clients. This workshops shows you the marketing areas you will need to understand to grow your business.
We build on the Lean Canvas 1-page business plan created in the Business Workshop to create a 1-page marketing plan.
We start by building 3 key client personas and look at the channels you need to focus on to convert them into customers.
We look at they key components of a great website design, and look at example sites to see what works well and not so well.
We discuss the options for building your site and discuss the pros and cons of popular website builders such as Workpress, Squarespace and Shopify vs custom builds.
Finally we discuss SEO and Google Adwords - its easy to spend a lot of money in this area and we share tips on how to make sure your get the best value.
Social media platforms are important tools to provide credibility and build trust with your customers. Social Media can help grow your business by increasing website traffic, generating leads and even by increasing word of mouth referrals by partnering with influencers. It’s estimated that word of mouth drives 20 to 50 % of purchasing decisions.
Social Media is a natural way to connect with customers and show how you are embracing your brand values. It is also a great way to show how you are an expert in your field, which in turn builds trust in your business. By posting regularly in an entertaining and informative way you can build brand awareness and credibility.
We will help you select which social media channels align best with your target market and provide you with tools, tips and guidelines to increase your return on time invested.
We finish by briefly discussing the benefits PR can offer your business, so that you can decide if this is an area you want to persue.