One page business plan

Creating a business plan can feel like a big deal for a new business. A good business plan is an essential first step for a startup, but where do you start?

Together, we will create a powerful one page business plan to define the key business, product and financial aspects of your business. We use a Lean Startup approach to create a business plan that is clear, relevant, reusable and will set your business up for success.

At the end of the session you will have a succinct one page document that summarises your business in nine simple components so that you can stay on the right track.


This session enables you to create and define your Business Plan on one page.

1. Business Vision, Purpose and Objectives

We start by defining what you want your business to be in the future - your vision for your business. We’ll also discuss why you are starting the business and what you hope to achieve - its purpose. These are two simple but key statements that you can refer to when you need to make important decisions and plans as your business develops.

We then work with you to create some high-level objectives that represent tangible outcomes which, when achieved, will ensure that your business is on track.

2. Business Goals

Business Goals are the specific goals that set out how and when you will achieve your objectives. For example, if we consider the objective to create a profitable business, a specific goal could be to achieve profit of £x in year 1, £y in year 2 and so on. We aim to have at least one goal mapped to each objective, with measures associated with each goal captured in the dashboard.

3. Product Description

We assess and summarise the benefits of your product and how these match the customer needs and their desired outcome.

4. Market Analysis

In this session, we review competitors who provide a similar product to your business and are likely to interact with your target market. We’ll produce a summary of the strengths and weaknesses of your key competitors.

5. Delivering Your Product

We document the high-level steps that you take to create and deliver your product to the customer. These may include for example design, manufacture and installation for physical products and service delivery model for services business.

6. Resources and Partners

We work with you to outline the key partners that you work with and resources that you use in creating and delivering your product. For example, marketing professionals, designers, distributors, physical premises (office, workshop), computer equipment, computer software and vehicles.

7. Cost-Income Model

We provide a framework to analyse the income and cost of your product for the first year in detail and for years 2-5 at a higher level, breaking down the profit margin by product unit where possible, multiplied by the projected sales volume. We then add fixed costs (business overheads such as rent and rates) to create a view of expected profitability.

8. Funding

We review with you the funding required for start-up and ongoing business operations and the potential sources of funding. We’ll focus particularly on the first year, including how to generate cashflow projections by month.

9. Performance Measures and Metrics

We work with you to create a simple dashboard containing metrics that allow you to measure progress towards each of your business goals. Metrics are linked to goals which in turn ensure that your overall marketing objectives are achieved.