ONE PAGE BUSINESS PLAN OUTLINE
This session enables you to create and define your Business Plan on one page.
1. Business Vision, Purpose and Objectives
We start by defining what you want your business to be in the future - your vision for your business. We’ll also discuss why you are starting the business and what you hope to achieve - its purpose. These are two simple but key statements that you can refer to when you need to make important decisions and plans as your business develops.
We then work with you to create some high-level objectives that represent tangible outcomes which, when achieved, will ensure that your business is on track.
2. Business Goals
Business Goals are the specific goals that set out how and when you will achieve your objectives. For example, if we consider the objective to create a profitable business, a specific goal could be to achieve profit of £x in year 1, £y in year 2 and so on. We aim to have at least one goal mapped to each objective, with measures associated with each goal captured in the dashboard.
3. Product Description
We assess and summarise the benefits of your product and how these match the customer needs and their desired outcome.
4. Market Analysis
In this session, we review competitors who provide a similar product to your business and are likely to interact with your target market. We’ll produce a summary of the strengths and weaknesses of your key competitors.
5. Delivering Your Product
We document the high-level steps that you take to create and deliver your product to the customer. These may include for example design, manufacture and installation for physical products and service delivery model for services business.
6. Resources and Partners
We work with you to outline the key partners that you work with and resources that you use in creating and delivering your product. For example, marketing professionals, designers, distributors, physical premises (office, workshop), computer equipment, computer software and vehicles.
7. Cost-Income Model
We provide a framework to analyse the income and cost of your product for the first year in detail and for years 2-5 at a higher level, breaking down the profit margin by product unit where possible, multiplied by the projected sales volume. We then add fixed costs (business overheads such as rent and rates) to create a view of expected profitability.
We review with you the funding required for start-up and ongoing business operations and the potential sources of funding. We’ll focus particularly on the first year, including how to generate cashflow projections by month.
9. Performance Measures and Metrics
We work with you to create a simple dashboard containing metrics that allow you to measure progress towards each of your business goals. Metrics are linked to goals which in turn ensure that your overall marketing objectives are achieved.