We specialise in business,

finance, marketing

& websites

Cow-Shed specialise in working with startups to create business and financial models and marketing strategies that will enable strong growth and deliver sustainable profits.

Cow-Shed has worked with many startups and small businesses over the last 15 years. In addition to working with startups in the UK and US, we’ve worked on setting up new operations for major global investment banks in the UK, US, Asia and India.

We base our approach on lean startup methodology, starting with the Lean Canvas as the foundation for the financial model and marketing strategy.

Meet the

Specialists in business, finance, marketing, websites and project management

Meet the

John specialises in business and finance including profitability, cash flow, investment return and financing. A qualified chartered accountant and treasurer with many years of experience working with firms of different sizes across a range of sectors.

Emma leads the marketing, website and social media areas, drawing on experience as a management consultant, project manager and web designer to set your business up for success and to fine-tune your online strategy as your business evolves.

John Hosking
Co-Founder & CEO
Emma Hosking
Co-Founder & COO

Our approach

Start with your business model

Clarify the problem you solve for your clients and how you create value for them and provide sustainable profits for your business

Develop a financial model

Quantify your business model by putting numbers to the key components that drive your business

Create a marketing strategy

Create key messages and develop channels to attract your target clients and achieve your sales targets. 


Create an implementation dashboard and receive ongoing business support and advice to achieve your profit targets. 

" Working with Cow-Shed is an absolute delight "

Carol Pentland, Surrey Hills Counselling