The pet market is booming worldwide with a steady increase in pet-related sales value.
According to recent studies, there are two reasons why the industry keeps expanding - firstly the number of households owning at least one pet animal has increased and secondly consumers have been spending more and more per pet.
Worldwide, the estimated number of pet dogs is about 87 million and the number of cats is araound 102 million. This all adds up to almost 200 million animals, without even counting other small mammals, birds or fish. These numbers not only boost the pet food products industry but also non-food related products and pet-dedicated accessories.