Build it, and they may not come

Why a beautiful website won’t guarantee you customers

Build it, and they may not come

If you’re starting a new business and are planning to jump straight into creating or commissioning your website, then take a moment to consider your approach. A beautiful website alone will not attract customers.

Back in the early days of digital marketing, an attractive website with a few relevant keywords would often be enough to attract the attention of your target customers. Today, this couldn’t be further from the truth. A website that isn’t aligned to your business goals and designed with your specific target market in mind is likely to be a waste of money.

Many entrepreneurs starting a new business get sucked into the idea that their website is their main priority. Whilst it is true that a decent, responsive website is expected these days, it’s not a panacea for your business’s marketing needs.

Follow these simple steps to avoid spending a lot of money on a website that delivers very little in the way of sales.

  1. Decide on your product mix and work out your sales revenues, costs and profit model
  2. Identify your target market and put yourself in the shoes of your prospective customer
  3. Craft a clear message that you think will resonate with your target customers
  4. Make it easy for your customers to buy from you

We cover these key steps in our new business startup workshops - contact us today for a free initial consultation.