Case Studies
5 mins

Cat Product Startup

Cat products for discerning owners

Cat Person is a startup who see Cat Owners as a very special type of pet owner.  They found that going into a pet shop was more like going into a dog shop with just a small section focussing on cats.  Cat Person’s market research found that 74% of cat owners weren’t finding healthy enough food options for their cats and over 70% wanted a better selection of cat products.  

@catperson is offering high protein food which can be bought as one offs or on a recurring plan, as well as a cool bed, cat bowl and toys aimed at a more discerning cat owner.

During lockdown cats have provided so much stress relief, so we are thrilled to see Cat Person redefining the stereo typical cat owner with their beautifully defined products. 

July 23, 2021

Read our latest

Blog posts