Dutch startup Meatable has found a way to help eco-conscious customers that are struggling to ditch meat for the good of the planet. “We want to satisfy the world’s appetite for meat without harming people, animals or the plant.

While the market for artificial, cruelty-free meat is booming, Meatable is setting itself apart from its peers by being one of the first to focus on pork rather than beef, with opti-ox technology speeding up production from months to days.

First they take a sample from an unharmed cow or pig. Then they replicate the natural process of fat and muscle growth, and mix the two elements together to produce meat. A key difference from normal meat production is, while it takes a cow around three years to develop enough meat to be slaughtered, they can do the whole thing in three weeks.