Morning Recovery is marketed by moreLabs as “The drink for when you drink”. It is made with patent-pending technology and designed to make you feel better after drinking by boosting your body’s natural response to alcohol and restoring vital nutrients.
more Labs, originally known as 82 Labs, is a Los Angeles based startup founded by a former Tesla engineer. Whilst visiting South Korea he realised that party goers downed supplements which let them wake up refreshed rather than hung over the next morning. Together with a USC professor, who had spent years researching hangover cures, they developed Morning Recovery.
Morning Recovery’s founder, Sison Lee, says that the most important lessons he has learnt is “have the mindset of figuring out what people need and want first and then figuring out how to deliver on that promise. No matter what industry you’re in — whether it’s building a supplement like Morning Recovery or software products like Facebook — at the end of the day, the goal is to service customers.”