Case Studies
5 mins

Flower Startup

Bloom & Wild will be Ocado's new flower supplier.

Bloom and Wild, a six year old startup, has been named as Ocado’s new flower supplier, replacing Interflora.

The florist has developed a long slim package that fits through customer’s letterboxes so that it could post out its flowers to customers. The Ocado deal is a change in strategy - not only will Ocado be doing the delivery, but customers are likely to be buying for their own homes, rather than as gifts. As self purchase is a bigger market than gifting, this will allow the startup to continue its growth.

May 10, 2019

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