Greg Barden, founded Pixie to try and protect independent shops from large chains and keep money in the local economy. When an independent shop joins Pixie, they are professionallly photographed and written up so that they can easily be found by their growing community of locals and visitors. Their payment platform simplifies payment taking and their loyalty scheme ensures more money stays in the local economy.
Barden got the idea for his startup while serving in Iraq in 2003. He found he won the trust of local communities when he bought from independent traders, whilst also helping the fragile local economy. Pixie is his way of sharing this in the UK. So far Pixie has about 5,000 users