Your business strategy describes how you intend to achieve the vision and objectives of your organisation. Before embarking on a detailed strategy and planning process, you need to be sure that you are starting a business which creates and delivers a product or service that solves a problem for your customers.
Sometimes people start a business for the wrong reasons - for example creating a product in their specialist area. If potential customers don't need your product and aren't prepared to pay for it, you won't make any money. Conversely, if you can create a product which creates value for your customers then they will pass some of that value onto you, providing sustainable profits for your business. This product-market fit is explored in depth as part of the business model framework.
Cow-Shed offers personalised business strategy half-day workshops during which we work with you to complete your high-level business strategy and detailed business model.